Friendly's Sponsors
NASCAR Winston Cup Car

Friendly's, (AMEX:FRN) a family restaurant company serving signature sandwiches, entrees and ice cream desserts, will sponsor Cope for the majority of NASCAR Winston Cup races this season, continuing a sponsorship which began last season. The first race will be February's Daytona 500.

“NASCAR and Friendly’s demographics are similar, becoming a sponsor and getting involved with NASCAR is a great fit for Friendly’s.  This sponsorship fulfills a marketing objective for Friendly’s of increasing brand awareness.  We believe Friendly’s and Quest Motor Racing make a formidable team and we look forward to a strong racing season,” stated Peter E. Bell, Senior Director, Marketing for Friendly’s.

Cope is one of just eight active drivers to have won a Daytona 500, and one of just six since the start of the last decade. In 1990, Cope was the only driver able to stay close to a dominating Dale Earnhardt, and zipped to the lead on the final lap for the victory after having spent much of the race in the runnerup position. He followed that victory with another at Dover, Delaware, the same year, that win coming at what many consider one of the most demanding speedways in NASCAR Winston Cup racing.

"A family sport needs family-type sponsors, and Friendly's certainly is that," Cope said. "No one in the sport is more cognizant of family than Friendly's, and that is good for all of us in NASCAR racing.  Having a company like Friendly's join us means a lot to me and to everyone at Quest Motor Racing," said Cope, a native of Spanaway, Washington. "We are excited they are going to be part of our program in 2003, and we're looking for a great year."

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 550 company and franchised restaurants throughout the Northeast.  The company also manufactures ice cream, which is distributed through more than 3,500 supermarkets and other retail locations.  With a 67-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.  Additional information on Friendly Ice Cream Corporation can be found on the Company’s website (www.friendlys.com).